AI website chat
Make website questions easier to act on.
The homeowner on your site is a few minutes from calling someone else. Your receptionist greets them in seconds, asks what dispatch needs, and sets the next step before they go back to search.
The math
Your website isn't a brochure. It's a booking line.
Here's the sum most shops never run.
Leads
Website visitors who need a job done
Drop-off
The share who leave after a slow or unclear reply
Job value
What an average booked job is worth to you
Monthly leak
Revenue walking out of your website, quietly.
The problem
Your website gets visits. Dispatch doesn't get context.
Here's where website leads fall through.
Urgency goes unnoticed
Visitors arrive with a leak or a dead AC. A contact form can't tell.
After-hours visits wait
The lead sits until morning and goes cold overnight.
"Request a quote" dead-ends
The form gets submitted and nothing happens next.
Dispatch re-asks the basics
Nothing useful was captured, so every lead starts from zero.
Hot leads get the slow lane
Someone ready to book gets the same generic form as a browser.
The result
Fewer booked jobs, a higher cost per job and a slower schedule.
What it does
Engage. Qualify. Route. On every visit.
Three jobs, done the same way every time.
Speaks up at the right moment
It opens when intent shows up: on pricing pages, emergency pages and service-area checks.
Qualifies fast
A few short questions, the kind a good dispatcher asks, to sort real jobs from browsers.
Sets the next step
Book a window, request a callback or route the lead to your team, so it has a clear next step.
What lands on the job record
Journeys
Pick the play for each kind of visitor.
Homeowners show up for different reasons. Run a different journey for each.
"I'm checking prices."
Keep them on your site, not a competitor's.
- 01
Answer the price question
Ranges you approve, plus what changes the cost.
- 02
Get the basics
Service, urgency, ZIP and timing.
- 03
Offer the next step
An estimate visit or a callback.
Best for: pricing and service pages.
"I need someone soon."
Qualify in under a minute.
- 01
Ask two to four questions
Issue, urgency, ZIP and timing.
- 02
Send it to the right team
HVAC, plumbing or electrical.
- 03
Confirm what happens next
A booked window, a callback or a dispatch hand-off.
Best for: visitors who just need a clear next step.
"It's an emergency."
Move fast. Don't over-question.
- 01
Spot the urgency
From the page they're on and the words they use.
- 02
Take only what's needed
Just enough to dispatch.
- 03
Go straight to on-call
With a "you're in" confirmation right away.
Best for: emergency pages and burst pipes at 2am.
Why most widgets fail
A chat bubble isn't a front desk.
Most website chat widgets
- Run the same script for every homeowner
- Collect loose text dispatch can't use
- Don't know when to bring in a person
- End with "we'll get back to you," and lose the lead
Your receptionist, on your website
Built to end each chat with a clear outcome. It follows your rules, asks only what dispatch needs, and hands off to your team when the job calls for it.
How it works
From visit to booked job in five steps.
- 01
A homeowner lands on your site
A pricing page, a service-area check or an emergency page.
- 02
It speaks up at the right time
When intent shows, not on every page load.
- 03
It asks dispatcher questions
Short ones, based on your rules:
ServiceZIPUrgencyTiming - 04
It writes the job summary
Structured and ready, not a transcript to dig through.
- 05
It sets the next step
A booked window, a callback request or the right queue.
Your team opens the lead already knowing what's needed.
What changes
Cleaner hand-offs. Fewer dead leads.
Dispatch stops re-asking the basics
Trade, urgency, ZIP and timing arrive in one summary.
Faster replies without more headcount
It handles intake so your team can handle the work.
The same questions, even after hours
Just as thorough at 11pm Saturday as at 9am Monday.
Clear triggers for high-value work
It knows when to hand a lead to a person, right away.
Works better together
One front desk across every channel.
Calls, texts and website chats share the same receptionist, so no lead falls between them.
FAQ
Questions owners ask first.
Is this just a chat widget?
No. It's built to turn a website visit into a next step, like a booked window or a callback, not just a conversation.
Can we change the questions and flows?
Yes. You set the qualifying questions, where each lead goes and when it hands off to your team.
Can it send leads to booking or dispatch?
Yes. Based on your rules, it can book a window, log a callback request or send the job to your dispatch queue.
Does it work after hours?
Yes. It asks the same questions at 11pm Saturday as at 9am Monday, and urgent jobs follow the escalation rules you set.
Stop letting booked jobs leave your website quietly.
Book a demo and we'll show you how your receptionist turns the visitors on your site into booked jobs.
